The brand name, TOUJOURS, means "daily" in French.
Aims to produce to enjoy their living of every day as fashion by using the natural materials which selected carefully, trying to draw out the texture and the expression of itself as much as possible, and paying careful attention to the comfortable feeling when it's worn and the pleasant feeling that is invisible but quite important. On the base of the standard and tradition which would never be old-fashioned, the line-up is constituted with the image that it would have the certain meaning as "the product" for each of them by the character of the person who acquires it by the own measurement for the contemporary understanding of mode.